Tag Archives: Jeff Jenkins

The Ultimate Match

7 Jun

New Work by CP visual artist Kim Ye in collaboration with director Jeff Jenkins

What are the ideological underpinnings that govern romantic attraction and partner selection, and who is in the position to influence such personal preferences? In The Ultimate Match, a collaborative project between commercial director Jeff Jenkins of ContagiousLA and myself, we attempt to prod at this question with a 60-second satirical commercial. Some of the issues we were thinking about during the creation of this video include the redirection of personal desire,  construction of “the power couple”, Asian fetish, whiteness, eugenics, fetishism, politics of reproduction, implicit vs. explicit, and the economics of pairing.

The Ultimate Match from kim ye on Vimeo.